We are proud to announce our investment in MaestroIQ!
MaestroIQ is built on the premise that CMOs need to keenly understand the "customer journey” as it relates to their business. Buddy Media co-founder, Mike Lazerow, has spoken in detail on this topic recently. As Mike points out in his post, customers are well-informed and have high expectations about what a vendor should know about them. Therefore, marketers must think deeply about how they can curate campaigns that will effectively influence those that they are targeting. The customer journey details what happens between when a product or service is first introduced to a customer and when that customer transacts with the product or service. Although the end result may be the same, the journey to the end can look very different among customers - that’s where MaestroIQ comes in. They’re able to create a customer journey that is most likely to influence a specific customer to transact.
At KEC we have understood this notion for a long time. It was important to us that the company developing the solution possess two things: 1. A mobile focused-product and 2. Strong founders with the right vision. No one denies both the effect and trend of mobile platforms so we wanted the product to be designed to handle mobile-based campaigns. Strong, visionary founders are the basis for every investment we make and our investment in MaestroIQ is no exception. Co-founders Vasu Prathipati and Harrison Hunter are an impressive duo - both by background and skill set - and they bring with them a team that has known each other since their days in undergrad together.
We are also fortunate to partner with an amazing syndicate of investors. We aren’t strangers to the good folks at Eniac Ventures as we make our fourth investment together in addition to our second co-investment with Crosslink Capital. Lastly, we are especially excited to partner with Deep Fork Capital and Foundation Capital for the first time.
With that, the company is off and running and looking to hire. See their job openings here.